Hello and welcome to Ezypzy!

Congratulations and thank you for signing up for your Ezypzy account. We know that most people don’t usually read these sort of welcome messages, but we hope you will anyway, as we would like to tell you some of the ins and outs of your new Ezypzy account.

So you’re signed up with Ezypzy… what now?

Start off with your contacts database

You could start by entering in your contact details. There are a few ways you could do this: adding them one by one, adding them in bulk, or importing them. Instructions for bulk adding can be found here, and instructions for importing here (along with a nifty video here).

Don’t forget to TAG your contacts! Tag them as how you would like to remember them. Here are some examples how you could do this:

Is he a colleague? Tag COLLEAGUE

A relative? Tag him a RELATIVE

Danny introduced her to you? Tag her DANNY’s FRIEND

… and she’s an attractive number that you want to get to know better? Tag her a HOTTIE

Well, you get the idea. The main thing is to tag them so that the next time you want to search for them and all similar contacts, all you need to do is click the right TAG, and you’ll see a whole list of them. You might also want to think about how you want to use Ezypzy: this will certainly help you figure out what tags to use. You might want to use Ezypzy to organise your wedding, so you’ll want to tag your contacts as Bridesmaid, Helpers, Caterers, etc. If you have a Band, then you might tag them as Fans, Bandmembers, Club Owners, Gig Managers, and so on. Check out our blog at http://blog.ezypzy.com for ideas on how to put Ezypzy to use.

Use the Custom Fields feature in each Add Contact Form to add as much information as you wish. Create templates for each type of contact you would like to have… for example, you might wish for all your “Employees” type contacts to have the field “Work Experience”, or all “Relative” contacts to have a “Relation to you” field (so that you figure out which one’s your second cousin once removed, and which is your third cousin’s father in law… or something like that).

Going on to Listings

Listings is a way you can get information out to your users on-demand. How does that work? Here’s a scenario.

Let’s say, in a week long music event where performers change each night, and are at different locations. So, the user create a Listing for “Performers Today” . The user can then enter in the relevant details, and assign “PerformersToday” as the EzyKode. Next, the user post up in posters, bulletin boards and wherever: “To know who is performing today, type EZY PerformersToday and send it to 36881″.

Immediately and automatically, when the public sees the code, and upon sending the Text Message request, the public will receive an Text Message reply with the relevant details, in this case: “Performers Tonight: Mindy Smith at Stage 1 @ 7pm, Jewel at Stage 2 @ 7.30pm, Deana Carter at Stage 3 @9pm”.

Another scenario would be if you wanted to sell something, like, a house. Classifieds and signage space is pretty limited, right? So you could put it on the “For Sale” signboard “For more information about this house, and to receive images, send EZY HOUSE001 to 36881”. This means you would have to create a Listing Item for the house, set HOUSE001 as the EzyKode, and insert all the details you wish your users to have.

When a request for information is made via the Listing, the number will be captured, and Ezypzy users can choose to add this person to their contact list, effectively becoming a lead generation tool. People who have used Ezypzy to manage their clients have found this especially useful, as each time a request is made, they can follow up and convert the Lead to a Client or just manage their Client relationship better.

Send out Text Messages

Once you have entered your contact details and have Tagged them appropriately, you are ready to start broadcasting stuff! Just click on any of the tags to send out group Text messages.

Don’t forget to top up your Ezypzy credit so that you will be able to send out messages.

Tasks

You can create notes, and can convert a note to a task by simply assigning a due date for it. In addition to that, reminders can be set and you can choose to receive those reminders via Text Messaging or E-mail. These Notes can be just general notes, or can be tied to a Contact or a Listing. Just click on “Add a Task” which appears at the bottom of the Contacts page, or on each Contact Details page.

Get to it!

So there you have it, the ins-and-outs of your Ezypzy account. Please check the website and our blog from time to time, to updated about the new features of Ezypzy, as well as to get ideas on how you may use it.

This idea pretty much applies to any event that requires voting. No, you can’t vote through Text Messaging using Ezypzy (at least, not yet! But it is on our Future Features list), but you can certainly use it for campaigning. If you’re doing some similar voting thing, then just replace the words “contestant” to whatever you wish.

Okay, so let’s say you have Beauty Pageant going on. Create a Listing for each contestant. What sort of information do you think the public would like to know about them? Add those in. You might also want to include ranking information, like, how many votes they have right now, or what position they are in, is it a decrease or increase, etc. If I were running the beauty pageant, I might put in something like:

Name: Alisa Pan
Age: 23
Occupation: Marketing Student
Organisation: UPM
Hometown: Kuantan
Height: 157cm
Talents: Song and Dance

… and I might include a photo for WAP push.

Then set ezykodes for each of the contestants. Lets say this is the GirlNextDoor Pageant or some such thing, so I set the ezykode as gnd-[name]. Like, gnd-alisa.

Now for the marketing bit! You might want to put it out on billboards or on TV, “To know more about Alisa, SMS ‘ezy gnd-alisa’ to 36881. Or you might want to do T-Shirts! Get Alisa to wear them.

So maybe when the public tries to find out more and makes an SMS request, they might get something like this!

“GirlNextDoor 2009 (gnd-alisa): Alisa Pan, 23, Marketing Student @ UPM; Hometown:Kuantan, Height:157cm, Talents: Song & Dance”.

And they’ll also get a photo. Which would already be resized for mobile devices, perfect for setting as a phone wallpaper.

You can easily use the same concept for electoral events, like, for your college council elections (in this case, you might want to tell people about which faculty they are in, what year, what major, etc). I’m sure you can think up of other ideas how you can use Ezypzy in this case.

When we first came up with the concept of Ezypzy, we thought it was for Real Estate agents. Later we figured there are others who will find uses for it too, but even so, Ezypzy is still a really powerful marketing tool that property agents could use.

You’ll want to create Listings of all the properties you are trying to sell. Lets say you have two houses, three apartments on your list. Each of them probably have already been assigned some kind of code, like HSE881. If not, assign your own. These codes can be use as the Listing’s Ezykode. Enter the relevant information regarding that property into that Listing, like, number of rooms, bathrooms, built up area, etc. You might not want to include every single thing into your Text Message, and some editing might be necessary. In the end, your Text Message might look like this:

“Serviced Residence, AskingPrice: RM310K, RentalPrice:RM2K, Rooms:3, Bath:3, Fully Furnished, Vacant”

You might also want to include a photograph of the apartment.

Enter something into the Title part, for example, your agency name, your name, but make it short as you don’t want to eat up too much Text space.

Next, Advertise! Put up, very clearly on the signboard or poster or in the classifieds where you are advertising this property: “For more information and photos, SMS “EZY HSE881 to 36881”.

So, when interested buyers come across the house, they’ll see that line and when they give it a try, they’ll receive a reply like this:

“Leo Properties Ltd (HSE881): Serviced Residence, AskingPrice: RM310K, RentalPrice:RM2K, Rooms:3, Bath:3, Fully Furnished, Vacant”

Nifty? Hey, but we’re not done yet!

Everytime a request is made, you’ll be notified via the dashboard, as well as in the Reports section. The mobile number that made the request will be displayed, so you can then choose to call them up, thank them for their interest, arrange for a viewing. And when you have their contact details, you can just click on that number in the the Reports, and save them as a Contact in your Ezypzy database!

Once you have them as a Contact, you can keep them updated whenever you have a similar property available, via the Mass SMS/E-mail feature. So, you might also want to tag them, for example, if they asked about an Apartment, tag them something like “APARTMENT POTENTIAL”.

Okay, so now you know how Ezypzy can work for Real Estate agents, go sell some houses! Oh, and if any of us at Ezypzy ever are looking for a place, please do cut us a nice deal!