This idea pretty much applies to any event that requires voting. No, you can’t vote through Text Messaging using Ezypzy (at least, not yet! But it is on our Future Features list), but you can certainly use it for campaigning. If you’re doing some similar voting thing, then just replace the words “contestant” to whatever you wish.

Okay, so let’s say you have Beauty Pageant going on. Create a Listing for each contestant. What sort of information do you think the public would like to know about them? Add those in. You might also want to include ranking information, like, how many votes they have right now, or what position they are in, is it a decrease or increase, etc. If I were running the beauty pageant, I might put in something like:

Name: Alisa Pan
Age: 23
Occupation: Marketing Student
Organisation: UPM
Hometown: Kuantan
Height: 157cm
Talents: Song and Dance

… and I might include a photo for WAP push.

Then set ezykodes for each of the contestants. Lets say this is the GirlNextDoor Pageant or some such thing, so I set the ezykode as gnd-[name]. Like, gnd-alisa.

Now for the marketing bit! You might want to put it out on billboards or on TV, “To know more about Alisa, SMS ‘ezy gnd-alisa’ to 36881. Or you might want to do T-Shirts! Get Alisa to wear them.

So maybe when the public tries to find out more and makes an SMS request, they might get something like this!

“GirlNextDoor 2009 (gnd-alisa): Alisa Pan, 23, Marketing Student @ UPM; Hometown:Kuantan, Height:157cm, Talents: Song & Dance”.

And they’ll also get a photo. Which would already be resized for mobile devices, perfect for setting as a phone wallpaper.

You can easily use the same concept for electoral events, like, for your college council elections (in this case, you might want to tell people about which faculty they are in, what year, what major, etc). I’m sure you can think up of other ideas how you can use Ezypzy in this case.

When we first came up with the concept of Ezypzy, we thought it was for Real Estate agents. Later we figured there are others who will find uses for it too, but even so, Ezypzy is still a really powerful marketing tool that property agents could use.

You’ll want to create Listings of all the properties you are trying to sell. Lets say you have two houses, three apartments on your list. Each of them probably have already been assigned some kind of code, like HSE881. If not, assign your own. These codes can be use as the Listing’s Ezykode. Enter the relevant information regarding that property into that Listing, like, number of rooms, bathrooms, built up area, etc. You might not want to include every single thing into your Text Message, and some editing might be necessary. In the end, your Text Message might look like this:

“Serviced Residence, AskingPrice: RM310K, RentalPrice:RM2K, Rooms:3, Bath:3, Fully Furnished, Vacant”

You might also want to include a photograph of the apartment.

Enter something into the Title part, for example, your agency name, your name, but make it short as you don’t want to eat up too much Text space.

Next, Advertise! Put up, very clearly on the signboard or poster or in the classifieds where you are advertising this property: “For more information and photos, SMS “EZY HSE881 to 36881”.

So, when interested buyers come across the house, they’ll see that line and when they give it a try, they’ll receive a reply like this:

“Leo Properties Ltd (HSE881): Serviced Residence, AskingPrice: RM310K, RentalPrice:RM2K, Rooms:3, Bath:3, Fully Furnished, Vacant”

Nifty? Hey, but we’re not done yet!

Everytime a request is made, you’ll be notified via the dashboard, as well as in the Reports section. The mobile number that made the request will be displayed, so you can then choose to call them up, thank them for their interest, arrange for a viewing. And when you have their contact details, you can just click on that number in the the Reports, and save them as a Contact in your Ezypzy database!

Once you have them as a Contact, you can keep them updated whenever you have a similar property available, via the Mass SMS/E-mail feature. So, you might also want to tag them, for example, if they asked about an Apartment, tag them something like “APARTMENT POTENTIAL”.

Okay, so now you know how Ezypzy can work for Real Estate agents, go sell some houses! Oh, and if any of us at Ezypzy ever are looking for a place, please do cut us a nice deal!