Welcome to ezypzy’s official blog!

The ezypzy story started from a very simple idea in October 2006. To allow property agents to upload & manage their property listings online and push it to potential leads via the mobile phone. The unique thing about this was that each property listing had what we call a PixKode, and the agent could advertise this PixKode on their For Sale/Rent signboards like so, “Property For Sale, for free and instant info on this property, sms EZY P291 to 36881″.

Hence whenever someone saw this signboard and SMS in for more details, the ezypzy system would send to the requester more details of the property via SMS and send photos of the property via MMS.

Then we realised that, hey this is not too difficult to do, anyone could do it really. So we decided to add more value by building a simple to use Contact Manager with notes and task reminders to help the agent run his/her business better. None of the complicated and mammoth CRM features that Salesforce or SugarCRM and others have. They were just not user friendly and bloated for the layman-woman to use.

Then as we were developing the product, we realised that if we wanted to launch this application internationally, agents in USA or Europe would probably require different data fields compared to Malaysian property agents. So for the listing, we made it in such a way that you could define your listing types and each listing type had a customised template of fields for it.

We thought this was great and then after a few beers or so realised that, hey if you can create customised fields, what’s stopping a second hand car dealer, an indie rock band, an event organiser, a regular shop owner who wants to keep inventory, from using this app?

So we set about building and branding the application for a much larger and totally undefined userbase. And no I had not read The Blue Ocean Strategy business book at this point of time. I did however read Founders@Work and Upstart Startups. They were really inspiring books and probably helped us more.

Anyway, we hope to chronicle ezypzy’s journey through this blog and also hope to hear from readers and users about ezypzy. We love feedbacks and we hope to get a whole bunch of them when we launch proper.

Enjoy reading and hope ezypzy makes a difference to you.